Our History

For over 170 years, WMF has stood for for metal craftsmanship, outstanding quality, sophisticated design and decades of experience with professional tools. From pure metal processing at the beginning, a comprehensive portfolio has developed in the three business areas of consumer products, coffee machines for the professional sector and equipment for hotels and restaurants.

The foundation: Metallwarenfabrik Straub & Schweizer

In 1853, mill owner Daniel Straub, together with the Schweizer brothers, established the Straub & Schweizer metal works in Geislingen with a workforce of 16 people. Only a few years later in 1862, Straub & Schweizer silver-plated tableware and serving dishes were awarded medals of distinction at the Great London Exposition. In order to strengthen sales in Northern Germany as well, the first store was founded in Berlin in 1868 – the start of the Group’s present-day network of stores. In 1880, the company merged with Metallwarenfabrik Ritter & Co. from Esslingen to form the public limited company Württembergische Metallwarenfabrik (WMF), with its headquarters in Geislingen.

The founder: Daniel Straub

Shortly before the foundation of WMF, Daniel Straub had founded his first manufacturing company, Maschinenfabrik Geislingen, in connection with his participation in the construction of the Geislinger Steige, the steepest railway line in Europe at the time. As experienced metal spinners, the brothers Friedrich and Louis Schweizer were able to contribute their technical expertise.

“Even as a child I loved to build things and made models of the water wheels and mills of my father.”

Our logo

From 1880 onwards, the company logo featured a walking ostrich, presumably Daniel Straub’s family crest. Today’s logo, with its special letter arrangement, first appeared on a brochure in 1907. It was used until 1925 and was subsequently given a makeover in 1965 and 2007 to reflect contemporary styles.

Our image

WMF’s advertising posters have always captured the trends of the times. This means we have always been able to stand out from the competitive environment without losing sight of the company’s DNA. No matter what the era, WMF advertising has always reflected the company’s principles: the design, production and sale of modern, quality products with a high practical value.